Case Study: The Children’s Society increases donation convenience with Engaging Networks digital wallet buttons

How the Children’s Society implemented digital wallet buttons

The Children’s Society worked with Engaging Networks to add digital wallet functionality to their online donation forms. The challenge was to meet donor expectations for a more convenient, frictionless, and secure payment experience, particularly on mobile devices, to help increase fundraising.

Engaging Networks implemented Apple Pay, Google Pay, and PayPal One Touch buttons on the charity's forms. This solution streamlined the donation process by sidestepping required fields, which reduced friction for donors. The results were significant, with digital wallets accounting for 36% of donations in one campaign and 32% in another, proving them to be a substantial and popular payment option.

The Children’s Society

Matt Summers-Sparks

Developer