Case Study: Refugee Action boosts supporter engagement with Engaging Networks

How Spotify Wrapped inspired Refugee Action

Refugee Action, a UK charity supporting refugees and asylum seekers, wanted to show deep appreciation for its supporters in a personalized, non-generic way after a year of high engagement. The challenge was to acknowledge the significant impact of their supporters' actions and donations in an innovative and entertaining format. They worked with vendor Engaging Networks, leveraging its CRM, email, and data export functionality, to achieve this goal.

Engaging Networks, in collaboration with a partner agency, implemented a "Year in Review" solution inspired by Spotify Wrapped. This involved a web app that integrated with Engaging Networks' data to create personalized digital summaries for each supporter, detailing their specific impact. The results were significant, with a subsequent Christmas appeal seeing a 54% increase in donation rate and an 84% increase in average gift value, while overall email open rates improved by 3-6%.

Refugee Action

Hannah Winter

Digital Communications Manager