Case Study: Refugee Action rebuilds its supporter list with Engaging Networks

How Refugee Action Grew Their List and Used Engagement Tactics to Scale Their Programme

Refugee Action, a UK-based charity supporting refugees, faced a significant challenge after GDPR regulations required them to reconsent their email list, resulting in a devastating loss of 70% of their supporters. They partnered with Engaging Networks to urgently rebuild their audience and scale their engagement programme.

Using the Engaging Networks platform, Refugee Action implemented a strategy focused on understanding and engaging their new supporters. They deployed a survey to gauge interests and created varied campaign actions, from emails to tweets targeting officials, combined with messages of welcome and balanced financial asks. This solution delivered by Engaging Networks was highly successful; within just six months, their supporter list grew from 8,000 to over 35,000, surpassing their original pre-GDPR target.

Refugee Action