Case Study: Project AWARE increases unsolicited donations by 80% with Engaging Networks

How Project Aware® Increased Unsolicited Donations by 80%

Project AWARE, a global movement for ocean protection, faced a challenge with an ineffective online donation form that created a disjointed supporter journey and lacked flexible currency options for its international donor base. To increase online income, they partnered with Engaging Networks.

Working with Engaging Networks and a consulting partner, Project AWARE implemented a completely revamped, responsive, and fast-loading donation funnel. The new solution featured a multi-step form, flexible payment options, trust elements, and mobile-optimized conditional content to better motivate donors. This strategic overhaul by Engaging Networks led to an impressive 80% overall increase in unsolicited donations, including a 68% rise in single donations and a 186% surge in new regular donors.

Project AWARE