Case Study: People for the Ethical Treatment of Animals raises $150,000 in two months with Engaging Networks

How PETA Raised $150,000 in Two Months

People for the Ethical Treatment of Animals (PETA) faced the challenge of raising $150,000 in two months for its campaign against animal testing. To meet this goal, they partnered with the vendor Engaging Networks to execute a multi-channel strategy using both direct mail and email.

Using the Engaging Networks platform, PETA implemented a highly personalized email campaign segmented by supporter history. The solution included tailored donation asks, combining advocacy petitions with fundraising, and the introduction of mobile-optimized templates. These efforts from Engaging Networks made the appeal PETA's most successful of 2012, meeting the $150,000 goal. The mobile template alone tripled mobile donation completions, generating over $3,000 and securing new monthly gifts that amounted to $110 per month, highlighting a significant long-term impact.

People for the Ethical Treatment of Animals

Jukka Myllyniemi

People for the Ethical Treatment of Animals