Case Study: Ocean Conservancy boosts email engagement with Engaging Networks

How Ocean Conservancy Is Using Marketing Automation Tools to Increase Engagement

Ocean Conservancy, a non-profit dedicated to ocean protection, faced a challenge with high unsubscribe rates and low supporter engagement on its email lists. They partnered with the vendor Engaging Networks and its marketing automation tools to better cultivate their audience and improve communication.

Engaging Networks' solution involved creating segmented, automated welcome email series tailored to how supporters joined, repurposing existing content for efficiency, and launching a specialized journey for monthly donors. The results were significant, with the automations achieving an average re-engagement rate of 15%, an open rate of 14.89%, and a click-through rate of 12.94%, successfully reversing their trend of losing supporters.

Ocean Conservancy

Clare Boczon

Ocean Conservancy