Case Study: Macmillan Cancer Support boosts consultation campaign success with Engaging Networks

How MacMillan Found Success in Consultation Campaigns

Macmillan Cancer Support faced challenges in running effective online consultation campaigns. Their main issues included navigating difficult external consultation websites, a depleted supporter base after GDPR, and a crowded campaign schedule. They partnered with Engaging Networks to find a solution.

Engaging Networks helped Macmillan implement a strategy focused on creative campaigning and precise audience segmentation. This approach led to significantly increased engagement rates, including a 725% boost in click-throughs for one campaign, and directly influenced major policy decisions, such as the NHS Long Term Plan and a Treasury report advocating for a Financial Duty of Care. The success demonstrated that supporters were willing to take on more complex actions.

Macmillan Cancer Support

Matt Hancock

Macmillan Cancer Support