Case Study: Greenpeace Canada achieves 332% monthly giving growth with Engaging Networks

How Greenpeace Canada Improved Monthly Giving by 332%

Greenpeace Canada, a branch of the global environmental organization, sought to significantly improve its acquisition of recurring monthly donors. They partnered with the digital engagement platform Engaging Networks to refine their email marketing strategy and drive more effective supporter conversions.

Engaging Networks provided the tools for Greenpeace Canada to execute an agile, data-driven campaign. The solution involved sending a series of eight segmented and personalized emails, which allowed for real-time messaging adjustments. This approach resulted in the acquisition of 808 new monthly donors in a single month, representing a 332% improvement in campaign results since 2018.

Greenpeace

Miriam Wilson

Digital Fundraising & Engagement Manager