Case Study: Dignity in Dying recruits 1,000 new members with Engaging Networks

How Dignity in Dying harnessed Agile working to recruit 1,000 new members

Dignity in Dying aimed to increase its membership acquisition and better understand what messaging would motivate supporters to become regular givers. The charity partnered with Engaging Networks and the mobilization agency Forward Action, utilizing Engaging Networks' online fundraising and campaigning tools to address this challenge.

The solution involved implementing an Agile working strategy, which included a focused sprint to test different motivational messages and add membership asks at key points in the supporter journey. Using Engaging Networks' platform, they sent a series of emails and ran direct-to-donate Facebook ads. This approach, led by Engaging Networks and Forward Action, resulted in 1,000 new members in May alone, with a projected annual income of £30,000 and a 294% return on ad spend from their Facebook campaigns.

Dignity in Dying