Case Study: Holland Bloorview Kids Rehabilitation Hospital Foundation increases peer-to-peer fundraising revenue with Engaging Networks

How Capes for Kids increased peer to peer fundraising revenue by 35%

The Holland Bloorview Kids Rehabilitation Hospital Foundation faced challenges with its existing peer-to-peer fundraising platform for its "Capes for Kids" event, including high costs, a poor user experience, and a lack of integration with its email marketing. The foundation turned to Engaging Networks for a new peer-to-peer fundraising and campaigning solution to address these issues and support its growth.

By implementing the Engaging Networks platform, the foundation integrated its fundraising and marketing into a single ecosystem. This provided a seamless experience for participants, allowed for automated and targeted email communications, and enabled efficient use of triggers to upsell supporters. As a result, Engaging Networks helped Holland Bloorview increase its peer-to-peer fundraising revenue by 35% year-over-year, with the campaign raising over $1 million for the first time.

Holland Bloorview Kids Rehabilitation Hospital Foundation

Michael Ragsdale

Senior Manager of Annual Programs