Case Study: Australia Tibet Council boosts advocacy meetings and donations with Engaging Networks

How Australia Tibet Council mobilised supporters to lobby for legislation that would end the isolation of Tibet

The Australia Tibet Council, which campaigns for Tibetan freedom and human rights, needed to mobilize its supporters to lobby politicians for a bill to end Tibet's isolation. Their challenge was to maximize the number of meetings their delegation could secure with Members of Parliament and Senators in Canberra. They turned to Engaging Networks to utilize its email-to-target functionality for this advocacy campaign.

Using Engaging Networks, the organization implemented a tailored email campaign that categorized politicians to help supporters send more personalized messages. This solution helped increase the number of secured meetings with politicians by 52%. Furthermore, visits to the campaign's donation page and the number of people taking the email action increased by 37%, with 1.29% of participants making an immediate donation.

Australia Tibet Council