Case Study: Asthma UK doubles email list and boosts engagement with Engaging Networks

How Asthma UK Revamped Their Email Program to Deepen Engagement

Asthma UK faced the challenge of deepening engagement with its large online audience and converting email subscribers into financial supporters. Their email program, supported by Engaging Networks, was underperforming with low open rates, click-through rates, and a lack of progression from newsletter sign-ups to donations.

The solution implemented with Engaging Networks involved a complete revamp of their email strategy. This included moving to targeted, action-led communications, a single opt-in process, and a new focus on providing valuable, non-financial content. As a result, Asthma UK's email list more than doubled to 90,000 subscribers within a year. Open and click-through rates significantly improved, and a new crowdfunding campaign raised over £5,000 in its first two months.

Asthma UK

Joe Aldrich

Senior Acquisition Manager