Case Study: Animals Asia grows supporter base and fundraising with Engaging Networks

How Animals Asia grew their supporter base and fundraising using a Mobilisation Model

Animals Asia, a charity focused on ending bear bile farming, sought to maximize their impact by growing their supporter base and increasing fundraising income. To achieve this, they partnered with Engaging Networks to implement a Mobilisation Model that would integrate their advocacy and fundraising efforts.

Using the Engaging Networks platform, Animals Asia launched a "paw raising" petition campaign. New supporters were immediately served a fundraising ask after taking an action, and email automation was used for targeted follow-up. This solution, driven by Engaging Networks, delivered transformative results: six-figure database growth, a first-year ROI of 1.60, and thousands of new regular and one-off donors.

Animals Asia

Stephen O’Shea

Global Head of Digital Fundraising