Case Study: Guide Dogs for the Blind Association improves supporter targeting with Engaging Networks Supporter Profiles

Guide Dogs for the Blind Association - Customer Case Study

Guide Dogs for the Blind Association wanted to gain a better understanding of their supporters' engagement levels, specifically their campaigners' retention rates and the types of actions they were taking. The organization sought to use this data to tailor its communications more effectively. They implemented the supporter profiles tool from vendor Engaging Networks to address this challenge.

Using Engaging Networks' supporter profiles, Guide Dogs established benchmarks to measure campaigner activity and objectives. The data enabled them to create targeted communications, such as asking highly active supporters to take offline actions and initiating a reactivation campaign for less engaged individuals. The solution allowed the team to run detailed reports in minutes, providing quick insights into campaign performance and supporter behavior trends.

Guide Dogs for the Blind Association

Helen Honstvet

Campaigns Manager