Case Study: Greenpeace achieves a successful anti-deforestation campaign with Engaging Networks

Greenpeace - Customer Case Study

Greenpeace UK faced the challenge of compelling Nestlé to drop supplier Sinar Mas, a conglomerate driving deforestation in Indonesia. They partnered with Engaging Networks to power a digital campaign aimed at applying public pressure on the consumer goods giant.

Engaging Networks provided the platform for the principal email action targeting Nestlé. This effort was part of a wider strategy that included a viral video and social media engagement, which resulted in over 200,000 emails being sent globally and the video being viewed over 1.6 million times. Just two months after launch, Nestlé committed to removing companies linked to deforestation from its supply chain. The campaign also successfully engaged 15,000 new supporters in the UK through Engaging Networks.

Greenpeace