Case Study: The Fairtrade Foundation re-engages and grows supporters with Engaging Networks

Fairtrade Foundation’s Multi-Pronged Approach to Nurturing and Growing Their Supporter Base

The Fairtrade Foundation faced a decline in its supporter base and low engagement rates, jeopardizing its advocacy efforts. To address this, the UK-based charity partnered with Engaging Networks to implement a plan using the vendor's email, campaigning, and fundraising tools to re-activate and acquire new supporters.

Engaging Networks provided the tools for a multi-pronged solution involving a targeted re-engagement email stream, a paid acquisition campaign on Care2 and Facebook, and a strategy to boost organic reach. The measurable impact was significant, resulting in nearly 35,000 newly-engaged activists. The Fairtrade Foundation also saw an overall increase in open and click-through rates from these supporters.

The Fairtrade Foundation