Case Study: The Cornell Lab of Ornithology achieves faster, more reliable fundraising with Engaging Networks

A Tale of Two Systems As Told by Cornell Lab of Ornithology

The Cornell Lab of Ornithology was facing significant challenges with its online fundraising and membership program in 2013. Their outdated, non-PCI-compliant system required extensive manual data entry, causing processing delays of up to six weeks for donations. To solve these issues, the organization selected Engaging Networks as its new fundraising and email platform.

By implementing Engaging Networks, the lab automated its donation processing, which seamlessly integrated with its database. This solution from Engaging Networks enabled the lab to handle three times as many donations by 2016 with the same staff size, completely eliminating the previous processing lag. The measurable impact was clear: on one #GivingTuesday, they processed over 3,400 transactions totaling more than $200,000, a substantial increase from the 800 donations they handled in 2015.

The Cornell Lab of Ornithology