Case Study: IN Business Ninjas achieves an 82% reduction in marketing costs with EngageBay

How IN Business Ninjas Cut Marketing Costs by 82% – Without Losing Revenue

IN Business Ninjas is a Manchester-based digital marketing provider that helps businesses generate LinkedIn-driven, pre-qualified leads. Facing rapid growth (30,000+ contacts and 100,000+ emails per month), the team found HubSpot’s required Enterprise upgrade prohibitively expensive—locking them into a $75,600 first-year bill plus onboarding fees—so they evaluated alternatives and ultimately switched to EngageBay’s all-in-one CRM.

EngageBay delivered an integrated CRM with account-based marketing, conversational inboxes, A/B testing and social management, and handled data migration and onboarding within days. By moving to EngageBay, IN Business Ninjas cut first-year costs from $75,600 to about $13,198 (an 82% savings / ~6X reduction), maintained revenue while reinvesting savings into growth, and scaled their operations more profitably.

IN Business Ninjas

Ian Nikkin

IN Business Ninjas