Case Study: Sony achieves 3,000 Pinterest clickthroughs and beats email revenue goals by 172% with EngageBay

Driving Social Buzz with Email

Sony partnered with EngageBay to drive social buzz and increase email-driven revenue for the VAIO summer launch. Using EngageBay’s email marketing tools, Sony aimed to boost social sharing and post-purchase engagement by integrating social actions directly into their email programs.

EngageBay added “Pin it” buttons to promotional and purchase-confirmation emails so customers could share new VAIO purchases, generating 3,000 clickthroughs and outperforming Sony’s “revenue by email” goal by 172%. Confirmation emails also achieved a 70% open rate and an 18% click-through rate, demonstrating strong engagement from EngageBay’s solution.

Sony