Case Study: North East Surrey College of Technology achieves higher enquiry-to-enrolment conversion with Engage2Serve Enrolment CRM

Streamlining the admission process to increase enquiry conversion rates

The North East Surrey College of Technology (NESCOT) is a large further and higher education college in Surrey offering full- and part-time vocational courses and apprenticeships. NESCOT struggled with a limited online application system, paper-based processes, slow decision making and poor conversion from enquiry to enrolment, and therefore implemented Engage2Serve’s Enrolment CRM to address these admission bottlenecks.

Engage2Serve automated NESCOT’s application process with online forms, an interview calendar, applicant portals and mobile apps, online offer management, built-in workflows for safeguarding and support, a “keep warm” drip campaign scheduler, and a 360° view for admissions staff. As a result of Engage2Serve’s solution, NESCOT saw increased enquiries and enrolments, productivity gains for admissions staff, no loss of enquiries, reduced application decision‑making cycle time, clearer stage-by-stage metrics and reduced paper usage.

North East Surrey College of Technology