Case Study: a leading global university in Dubai transforms admissions and boosts international applications with Engage2Serve e2s Recruit

Transforming the Student Recruitment process at a leading global University in Dubai

A leading global university in Dubai faced significant challenges in managing its student admissions process, struggling with a high volume of domestic and international applications handled through a manual, error-prone system. This led to inefficiencies, communication gaps, and a disjointed experience for applicants. To modernize and remain competitive, the university partnered with Engage2Serve to implement its e2s Recruit solution.

Engage2Serve’s e2s Recruit introduced features like automated counselor assignment, conditional offer letters, and a comprehensive Applicant 360 view to streamline the entire recruitment lifecycle. This transformation resulted in a measurable and dramatic improvement, including a 3x increase in overall application submissions and a 4x increase in applications from international students within a year, alongside more efficient and data-driven decision-making for staff.