Case Study: Kiwi.com drives 7.3m impressions and 12k opt-ins with Engage Interactive's Uber app gamification

Kiwi.com drives 7.3m impressions with Engage Interactive

Kiwi.com, an online travel agency, sought to raise its brand awareness in Poland and Romania and grow its email marketing database. They partnered with the vendor Engage Interactive to create a digital activation for the Uber app to engage its large user base.

Engage Interactive developed a first-of-its-kind in-app game where users pack a virtual suitcase while waiting for their Uber ride. This gamified solution provided engagement and data capture, turning downtime into an opportunity. The activation by Engage Interactive generated over 7.3 million impressions and captured 12,000 new database opt-ins across two regions.

Kiwi.com