Case Study: At The Races tells immersive horse racing stories with Engage Interactive

At the Races wins an Eclipse Award with Engage Interactive

The customer, At The Races, tasked Engage Interactive with creatively telling stories from the world of horse racing to engage both existing fans and a new audience. Their challenge was to move beyond simple web pages and find a more immersive and compelling way to present these stories that would set them apart from competitors.

Engage Interactive developed a dynamic platform described as a creative toolbox of components, which included timelines, images, videos, and moving text. This solution allowed the customer to produce immersive stories quickly. The results were highly successful, with one story, 'the Breeders’ Cup', winning a prestigious Eclipse Award. This marked the first time a European media organization had won this award in the Multimedia category.

At the Races