Case Study: Trend Micro increases revenue with Endless Gain

Trend Micro boosts revenue by $7m with Endless Gain

Trend Micro sought to increase its European annual recurring revenue by €2 million. The challenge was that its strategy of offering "free trials" was identified as a key behavior losing the brand significant revenue. Endless Gain was engaged to address this issue.

Endless Gain implemented an experiment that replaced the free trial with a '30-day Money-back Guarantee', leveraging psychological principles like the Endowment Effect. This solution was rolled out across five European countries and later to 40 global websites. The initiative successfully achieved its €2 million goal in the first year. Furthermore, a single winning experiment was rolled out globally and increased annual revenue by $7 million. Endless Gain delivered these significant results for Trend Micro.

Trend Micro