Case Study: Moss Bros. improves shopping experience with Endless Gain

Moss Bros. boosts conversion rate with Endless Gain by cutting Add to Bag CTAs from 3 to 1

Moss Bros., a leading UK menswear brand, partnered with the optimization vendor Endless Gain to improve its online customer shopping experience. The brand faced challenges with a complicated add-to-bag process for multi-item products and a difficult website navigation that made it hard for customers to find what they wanted.

Endless Gain redesigned the product description page to simplify the add-to-bag process, reducing the required clicks from three to one. They also radically redesigned the mega menu with clearer categorization and imagery. These changes improved the customer buying journey and delivered measurable improvements, including an increased user conversion rate, lower bounce rate, more time on site, and a higher average order value.

Moss Bros.