Case Study: Fragrance Direct boosts conversions with Endless Gain

Fragrance Direct lifts user conversion rate 10% with Endless Gain

Fragrance Direct, a UK-based beauty retailer, faced challenges with optimizing their customer experience and conversion rates due to day-to-day business demands. They engaged Endless Gain as a dedicated optimization partner to improve the customer journey and generate more sales and profit.

Endless Gain implemented a program of in-depth research and personalized experiments. Their solutions included adding social proof messaging to build trust, which increased the user conversion rate by over 8%, and creating a personalized gift-finding prompt that delivered a 10% UCR increase during peak periods. Endless Gain also redesigned the checkout funnel to reduce friction, resulting in a further 2% UCR increase.

Fragrance Direct