Case Study: Auto Trader improves car-selling conversions with Endless Gain

Auto Trader boosts ad-placement conversions with Endless Gain after multiple experiment iterations

Auto Trader, the UK and Ireland's largest digital automotive marketplace, faced a challenge with a high drop-off rate in its multi-step online process for private car sales. Their challenge was a disconnect where customers perceived their vehicle's value to be higher than the website's recommended selling price. Endless Gain partnered with them to optimize this buying experience and increase completed adverts.

Endless Gain conducted extensive research and ran a series of iterative experiments to address the pricing perception issue. Through this persistent testing approach, they eventually developed a significantly outperforming variation for the advert placement journey. This solution successfully increased conversions and revenue for Auto Trader.

Auto Trader