Case Study: Warner Brothers drives 10,000 attendees and 6,321 social posts with Endless Events

Warner Brothers launches Get Animated Invasion in 2 weeks with Endless Events

Warner Brothers approached Endless Events with the challenge of launching their new streaming service by creating a pop-up event to generate significant foot traffic and social media buzz. Their major hurdles included transforming an empty retail space in Manhattan into a branded experience with an exact match for their cartoon branding, all within an extremely tight two-week timeline. Endless Events was tasked with providing a comprehensive event solution to meet these objectives.

Endless Events fabricated the entire event to the client's specifications, even creating new designs to adhere to budget and timeline constraints. Their comprehensive solution included managing all internet, IT, lighting, sound, video, and special effects, and they provided over 100 iPads for visitors to experience the streaming service. The results for Warner Brothers were outstanding: the event attracted 10,000 attendees, generated 6,321 social posts, and came in under budget, ultimately launching a national marketing campaign.

Warner Brothers