Case Study: Uber increases rider conversion by 25% with Endless Events

Uber boosts rider conversion 25% with Endless Events

Uber partnered with event management vendor Endless Events to address a significant challenge during their largest single event, the Waste Management Phoenix Open. In previous years, riders faced average wait times of an hour or more for an Uber, leading to frustration and a shift to competitor options. Uber had developed a new "PIN" system to streamline the process but needed to ensure riders could use it effectively.

Endless Events created an on-brand, high-energy experience to educate riders on the new PIN system through video and strategic signage. The solution also included entertainment for waiting riders and charging stations to keep phones powered for using the app. As a result, the event generated more Uber rides than any other in history, increased rider conversion by 25%, and created a replicable system used for future events across the country.

Uber