Case Study: Xero Shoes achieves fulfillment of a 1,757% demand surge and 70% faster shipping with Endicia

Xero Shoes Uses Endicia to Keep Up With 1,757% Increase in Demand

Xero Shoes, the Boulder-based maker of minimalist footwear founded in 2009, sells primarily through its website and a handful of retailers. The founders needed a shipping system that saved time, supported international orders, offered fast, cost-effective options, and could scale quickly after a dramatic 1,757% surge in demand following a Shark Tank appearance (orders jumped from 20–100 per day to 2,600 in a week).

By adopting Endicia through a partner, Xero Shoes integrated easy batch label printing and automated shipping workflows that cut fulfillment time by roughly 70% and enabled lower-cost First Class Mail options. The solution handled automated customs for the ~13% of orders that are international, allowed same-week fulfillment during the surge, and provided the scalable shipping foundation for ongoing global growth.

Xero Shoes

Lena Phoenix

COO