Endicia
72 Case Studies
A Endicia Case Study
The Giant Peach is an online apparel store founded by Karen Dere to support Bay Area hip‑hop artists by handling their branded merchandise. After early domestic growth of about 20%, Dere aimed to expand internationally but faced time-consuming customs paperwork, finding the most cost‑effective services, and needing automation to handle seasonal order spikes.
Endicia’s software solved these problems by automatically selecting and pre‑filling customs forms, advising on international bans and class requirements, and identifying the best‑value shipping options. As a result, 25% of orders now ship internationally, about 80% move via USPS (Priority, First Class, and Priority Mail Express), and Endicia scales to manage daily volumes of 25–100 shipments, allowing The Giant Peach to streamline fulfillment and focus on serving local artists.
Karen Dere
Founder