Case Study: BabyAge.com achieves cost savings and expanded customer reach with Endicia Label Server

One-Stop Shop for Parents and Parents-To-Be!

BabyAge.com is a leading online retailer of pregnancy, juvenile, and toddler products offering a large selection of brand-name strollers, car seats, cribs, bedding, furniture, toys and proprietary product lines. As the business grew it needed a reliable web-based shipping and fulfillment solution to cost-effectively reach more customers—including those ordering small, lightweight items and customers at APO/FPO and rural addresses—while reducing shipping costs, its largest expense.

BabyAge.com implemented Endicia’s Label Server, integrating in about a week with minimal maintenance. The solution automated label generation, improved response time, and worked with a full-zone shipping application to select the best carrier and routing. Using USPS options, stealth postage, and free USPS supplies cut costs (about $1,750/month savings in boxes at peak) and reduced customer inquiries, streamlining fulfillment and enabling broader customer reach and future growth.

BabyAge.com

Jack Kiefer

Co-Founder, President/CEO