Case Study: Natura Health Products achieves 25% lower shipping costs and easier international expansion with Endicia

Natura Health Products Uses Endicia to Provide Affordable Shipping to Its Customers

Natura Health Products, founded in 2001 by clinical master herbalist Donnie Yance, makes premium botanical and nutritional supplements for practitioners and consumers worldwide. As the company grew, Logistics Manager Chris Thorsen needed a cohesive shipping solution that could scale with demand, identify the most affordable shipping options, and free staff time to focus on product quality and customer service.

Switching to Endicia let Natura diversify carriers, streamline packaging, and automate address, rate selection and customs tasks (including country‑ban checks and prefilled forms). The result: about 60% of packages ship via USPS, overall shipping costs fell by 25%, international expansion became easier, and the team regained time to concentrate on product development and customers.

Natura Health Products

Chris Thorsen

Logistics Manager