Case Study: HealthyFeetStore.com achieves streamlined, low-cost, error-free shipping with Endicia

HealthyFeetStore.com Finds Perfect Fit with Endicia

HealthyFeetStore.com is an online retailer built on Yahoo! Store that specializes in hard-to-find shoes and accessories in wide size ranges. Rapid demand forced the business out of a garage and into a small warehouse, exposing the need for a more efficient order management and shipping process to eliminate manual errors, delays, and frequent customer calls about shipment status.

By integrating Endicia’s API with 4Psite’s cloud order-management software, warehouse staff see cost-ranked USPS and private carrier options, get automatic address verification and label printing, and trigger customer notification emails with tracking numbers. More than 75% of the store’s 75–90 daily orders now ship via USPS (Priority Mail Flat Rate or First-Class), cutting errors and inquiries, lowering costs, and helping the retailer meet competitive free-shipping expectations.

HealthyFeetStore.com

Richard Backer

President and CEO