Case Study: Wearable Planter achieves rapid, cost‑saving order fulfillment during viral demand with Endicia

Endicia Helps Wearable Planter Keep Up with Blooming Business and Viral Popularity

Wearable Planter, founded by Colleen Jordan while at Georgia Tech, makes 3-D printed jewelry that showcases live flowers and grew from Etsy sales to placement in retailers and viral social exposure. As orders multiplied — sometimes spiking to dozens a day after a Tumblr post — Colleen was manually creating USPS labels and needed a streamlined, scalable shipping solution that could also handle international orders.

Endicia provided desktop label printing, USPS Commercial Base Pricing, address verification, label branding and integrated, prefilled customs forms. The automation let Colleen rapidly fulfill surges (up to ~30 orders/day after a viral post), save on postage (95% of orders ship via USPS), support 25% international demand, and reclaim time to focus on product design and growth.

Wearable Planter

Colleen Jordan

Owner