Case Study: The Purple Store achieves streamlined global shipping and handles viral demand with Endicia

Endicia Helps The Purple Store Bring Its Passion for Purple Worldwide

The Purple Store is a Seattle-based niche retailer offering 800+ purple-themed products, grown from a small idea into an international business. As orders increased — and with sales managed on a Mac — founder Adam Sheridan needed an affordable, scalable shipping solution to eliminate trips to the Post Office and handle international orders and customs.

Endicia provided Mac-compatible software that pre-fills shipment details, customs forms and postage, checks country restrictions and calculates tariffs, dramatically cutting label-prep time and streamlining fulfillment. When a viral Facebook post drove orders from around the world (reaching 720,000+ viewers and boosting international sales, notably in Australia), Endicia scaled seamlessly, letting The Purple Store meet demand without operational delays.

The Purple Store

Adam Sheridan

Founder