Case Study: The Birthday Company achieves streamlined shipping and cost savings with Endicia

Endicia helps the Birthday Company take the guesswork out of shipping

The Birthday Company, based in Coralville, Iowa, is a fulfillment service that sends personalized birthday and holiday cards and gifts (from candy to Starbucks cards) on behalf of its clients, with shipping included in the price. Early on founder Dave Chasse was buying stamps and applying multiple denominations for each shipment, which was time-consuming, looked unprofessional and led to overpaying on postage—a significant issue given that shipping is about 30% of his operating budget.

By signing up with Endicia, Dave can print exact-denomination postage labels for his two regular package sizes (First Class Package Service® and Priority Mail®), batch-print non–date-sensitive labels ahead of fulfillment, and continue using his preferred post office. The change eliminated overpayment, saved him countless hours per week, improved visibility into shipping costs, and scaled with the business—The Birthday Company now ships over 700 packages per week and is moving to USPS free pickup to save even more time.

The Birthday Company

Dave Chasse

Founder