Case Study: Beaducation achieves fast, scalable shipping and major time savings with Endicia

Beaducation Teaches Customers to Get Crafty with Help from Endicia

Beaducation, an online education and supply store for jewelry makers founded by Lisa Niven Kelly, grew from a small mail-order operation into a busy e‑commerce business selling tools, supplies and classes. As order volume increased, the team was spending hours each day manually creating shipping labels, taking time away from product development and educational content.

Beaducation adopted Endicia’s shipping software to automate label creation and manage 600–700 USPS shipments per week, producing 200+ labels in about 30 minutes. Endicia’s Pay‑on‑Use Returns, Auto‑Refund Service, Parcel Insurance and integrated international forms (for ~5% of orders) streamlined returns, refunds and cross‑border shipping, enabling 1–3 day fulfillment, significant time savings and noticeably faster, more customer‑friendly delivery.

Beaducation

Lisa Niven Kelly

Owner