Case Study: Rustic Cuff scales shipping for TV promotions and automates labels with Endicia

Adjunct Law Professor Turns Arm Candy Aficionado Using ShippingEasy and Endicia

Rustic Cuff, founded by Jill Donovan, grew from a home hobby into a fast‑moving jewelry brand after celebrity exposure and a Good Morning America promotion. The success created a new problem: staff had to manually enter thousands of shipping addresses for promotional orders, and the business needed a scalable way to handle spikes that could jump from 1,000 to 15,000 packages per week.

By using ShippingEasy (which provisions an Endicia account), Rustic Cuff automated order syncing, batch label printing and USPS‑compliant labels with address verification. The integration cut manual data entry, reduced lost packages, saved time during promotions, and left the team happier and able to scale seamlessly.

Rustic Cuff

Jill Donovan

Owner