Case Study: Reformation boosts omnichannel customer engagement with Endear CRM

Reformation boosts omnichannel engagement across 50+ stores with Endear

Reformation, a sustainable fashion retailer, faced the challenge of creating a seamless omnichannel experience to unify its digital and in-store customer engagement. To evolve its strategy and boost customer retention, the company partnered with vendor Endear to implement its CRM and clienteling platform.

Using Endear's platform, Reformation integrated its customer support, ecommerce, and store teams to coordinate the customer experience. The solution enabled personalized email and SMS campaigns, which resulted in higher conversion rates and a greater percentage of customers becoming repeat, high-value, omnichannel shoppers. Endear's upcoming appointment scheduling feature is also expected to deepen customer relationships and increase store foot traffic.

Reformation