Case Study: M.M.LaFleur boosts customer engagement and sales with Endear

How This Brand Sees a 30% Message Reply Rate Using Endear

M.M.LaFleur, an apparel brand for professional women, sought to enhance its highly personalized clienteling experience. Their goal was to maintain deep, one-on-one connections with customers to foster loyalty and drive sales, but they needed to accomplish this efficiently with a small, five-person retail team. To achieve this, they partnered with Endear and utilized its CRM and messaging platform.

Using Endear, the brand implemented strategic automated workflows and leveraged the Shoppable Stories feature to send targeted, valuable follow-ups. This solution allowed their small team to send a high volume of personalized messages that customers actually wanted to receive. The results for M.M.LaFleur were significant: they achieved an exceptional 30% message reply rate, a 60% increase in average order value on sales attributed to Endear, and generated $180,000 in monthly sales through the platform.

M.M.LaFleur

Taylor Purcell

Senior Manager of Retail