Case Study: Psycho Bunny achieves over $1M in attributed sales with Endear

How Psycho Bunny attributed over $160,000 in sales in one month to clienteling

Psycho Bunny, a clothing retailer, faced the challenge of managing its clienteling program with outdated methods. As the company expanded rapidly, its employees were using personal devices and pen and paper to maintain vital one-on-one customer relationships. They needed a robust CRM solution to empower their stores and scale their personalized outreach, leading them to partner with the vendor Endear.

Endear provided its clienteling platform, which was deployed across all retail locations. The solution offered tools for SMS and email messaging, analytics, and Shoppable Stories to manage customer communications centrally. This allowed the Psycho Bunny team to easily notify loyal customers of new product drops and track interactions. The results were significant, with over $1 million in sales attributed to messages sent through Endear and an impressive email open rate of 61%, which is over three times the retail industry average.

Psycho Bunny

Monica Provenza

Director of Omnichannel & Experience