Case Study: Koio achieves 36.2% email open rates and 11% in-store sales attribution with Endear

How Koio Saw Store Sales Soar for Latest Sneaker Drop

Koio, a digitally-native sneaker brand, sought to enhance its retail marketing and customer engagement for a new product launch. The challenge was to connect with local customers and drive traffic to its physical stores in New York and Los Angeles, augmenting its strong online presence. To achieve this, Koio turned to the clienteling platform from vendor Endear.

Using Endear, Koio implemented a targeted, event-based marketing campaign. The solution leveraged the platform's segmenting and bulk messaging capabilities to send personalized invitations for an in-store launch event to local shoppers. This strategy resulted in an email open rate of 36.2%, more than double the industry average. Most significantly, Endear's platform was directly attributed to driving 11% of the in-store sales during the launch weekend, successfully connecting online engagement with physical retail results.

Koio