Case Study: Gorjana achieves a 20% SMS conversion rate with Endear

How gorjana's clienteling strategy boosted SMS conversion by 8.4% with Endear

Gorjana, a contemporary jewelry brand, sought to boost foot traffic to its over 80 brick-and-mortar stores by empowering its retail teams with a personalized SMS communication strategy. To achieve this, they partnered with the vendor Endear to find a tech solution that would facilitate seamless customer interactions and updates.

Using Endear’s SMS templating capabilities, Gorjana implemented a personalized outreach strategy that maintained a human touch while offering in-store incentives. This solution, implemented by Endear, yielded impressive results, including a 20% conversion rate on one-to-one SMS messages and an 8.4% conversion rate on automated outreach, with 65% of those sales occurring in physical stores.

Gorjana

Ryan Lee

Head of Technology