Case Study: GANNI achieves a 28% lift in average order value with Endear

GANNI lifts average order value 28% with Endear

GANNI, a Copenhagen-based fashion brand with 70 global stores, faced the challenge of proactively driving quality traffic and elevating the customer experience beyond its physical sales floors. They sought a single, agile tool for their store teams to use for personalized outreach, turning to the vendor Endear and its retail CRM platform to implement a clienteling strategy.

Endear's solution enabled GANNI's store associates to send personalized text messages, such as back-in-stock alerts on best-selling items and abandoned-basket reminders, directly from the store. By using Endear's reporting to optimize send times and including direct payment links, the outreach felt like a service rather than a promotion. This strategy delivered a 28% increase in average order value (AOV), which GANNI directly attributes to its efforts using Endear, alongside a 5.2% message conversion rate.

GANNI