Case Study: International Travel Company improves content experience and SEO with Endava’s Headless CMS implementation

Transforming Content With a Headless CMS for an International Travel Company

International Travel Company, one of the world’s largest small-group travel brands, needed to move more than 25,000 web pages across 14 regional sites, sub-brands, and micro-sites to a new content management system. The company partnered with Endava to plan and manage a smooth transition, with a focus on scalability, multilingual support, and consistency across its global content operations, using ContentStack as the target CMS.

Endava created a product strategy and roadmap, then delivered the migration in incremental releases based on business and user value. The team combined UX/UI redesign, content auditing, and user testing to improve usability and streamline the content experience, while also helping deliver better page load times and stronger SEO results.