Case Study: Small-Medium Size Insurance Company lifts quote start rates with Endava

Optimising the Online Experience to Drive a Lift in Quote Start Rates

Endava worked with a small-medium size Insurance company that wanted to improve its website homepage to increase quote start rates, especially from organic search traffic, which had been trending downward over the previous 12 months. The customer also struggled with prioritizing optimizations, diagnosing conversion issues, and turning existing research into action.

Endava reviewed the insurer’s available data sources and audited the homepage user experience to identify practical improvements to quote start rates. The vendor delivered a simple UX audit report, an annotated low-fidelity wireframe highlighting opportunities, and a recommended approach for testing incremental changes; the resulting recommendations were successfully implemented, though no specific numeric lift was provided.