Case Study: Largest Retail Marketing Company Achieves 3x More Sales with Endava

Enabling a Better Business Focus and Enhancing Lead Generation Through a Successful Digital Evolution

Largest Retail Marketing Company, an industry leader in luxury apparel and accessories, wanted to significantly increase revenues by improving brand engagement across both online and offline channels. Endava helped address this challenge with a digital evolution focused on better customer loyalty, retention, and lead generation.

Endava designed and delivered a new interaction model that bridged eCommerce and brick-and-mortar retail, combining design, UX, software, and hardware into an integrated in-store technology platform. The solution let customers select, combine, and purchase outfits both online and in store, while also incorporating social media; as a result, the client saw stronger brand awareness and customer engagement, and achieved 3x more in-store clothing sales than initially expected.