Case Study: Largest Female Fitness Community achieves scalable content delivery with Endava’s Headless CMS

Developing a Headless CMS for the World’s Largest Female Fitness Community

The Largest Female Fitness Community, one of the world’s largest women’s fitness brands, needed a more flexible and scalable way to manage content across its marketing site and trainer pages. Endava identified that the client’s long-used CMS was inefficient and made it difficult to deliver targeted campaign content, resulting in suboptimal conversions and duplicated work across multiple platforms.

Endava implemented a custom Contentful-based headless CMS, transitioning the website to a more streamlined content experience with more than 20 tailored components and templates. The new platform enabled editors to publish dynamic content, campaign pages, and multiple websites from a single CMS without code changes, while delivering measurable improvements including a 100% SEO performance score, a 93% accessibility score, stronger UX consistency, and significant cost savings for new development.