Case Study: International Advertising and Public Relations Company enhances campaign effectiveness with Endava's data analytics platform

Delivering More Creative and Innovative Media Solutions and Insights Through a Data Analytics Platform

International Advertising and Public Relations Company worked with Endava to strengthen long-term relationships with consumers and brands by identifying emerging social trends and improving the effectiveness of its marketing and communications campaigns. The company needed a better way to turn advertising and audience data into actionable insights for more personalized customer engagement.

Endava helped build a Big Data analytics platform, including ETL flows, development and end-to-end testing environments, and data processing for multiple advertising sources. Using technologies such as the Cloudera Hadoop ecosystem, MongoDB, Postgres, and Tomcat, Endava enabled richer analysis and business-rule-driven data enrichment, resulting in more personalized services and more effective campaign performance.